Making Sense of the Metaverse

2022 was the year that The Metaverse, Web3 and Phygital all entered mainstream consumer consciousness.

As some of the initial hype begins to fade, many brands are seeking a deeper understanding of what REALLY matters to their audiences to help them develop Web3 strategies that not only build deeper relationships with early tech adopters in their existing communities, but also encourage Web2 natives to take the plunge into new kinds of brand interaction.

2CV’s Jonathan Smetherham and James Redden have conducted primary research across 9 markets that explores these themes, which you can access for free below.