Our work
A closer look at the thinking, craft and outcomes behind the projects we deliver with clients.
A leading energy drink brand partnered with 2CV to strengthen its position as a category expert across EMEA markets and better understand how shoppers make decisions in-store.
By uncovering the impact of different retail interventions on consumer behaviour, we helped the brand identify where to focus investment to maximise sales performance and retailer value.
A major international fashion brand partnered with us to build a continuous global brand tracking programme capable of monitoring changing consumer expectations in an increasingly competitive market.
As the brand premiumised and expanded its reach among high-end audiences, ongoing insight was needed to understand evolving brand equity, consumer perception and competitive positioning across global markets.
A global IT leader needed to understand how the office print journey had evolved as decision-making became more complex and less brand-led.
With covid and economic uncertainty fundamentally reshaping how business buy and sell, the client needed a clearer view of increasingly complex decision-making processes and how to influence customers more effectively across the path to purchase.
Our client partnered with us to evaluate the effectiveness of Welcome Points introduced at train stations to improve customer experience, confidence and access to information; particularly for disabled passengers and those with lower travel confidence.
A global print leader needed to understand how a new all-in-one subscription model could drive growth and compete with traditional purchasing.
A global beauty brand partnered with 2CV to identify genuine whitespace in UK haircare and create a proposition capable of standing out in a saturated market.
Across the full innovation journey, from segmentation through to launch optimisation, we helped shape a distinctive, scalable platform for growth.
