CASE STUDIES

Brands investing in experiential activity needed clearer evidence of what those campaigns were delivering, from immediate consumer engagement through to longer-term brand impact.

Guide Dogs partnered with 2CV to develop a robust evidence base that could inform policy, influence decision-makers and improve support for children and young people with vision impairment across the UK.

By combining lived experience with large-scale validation, we helped create a comprehensive picture of the support journey, identifying where systems work well, where they fall short and how support could better reflect the needs of children, young people and their families.

A leading global fashion brand partnered with 2CV to understand how its investment in major sports sponsorships could drive meaningful brand growth beyond visibility alone.

Across some of the world's most prestigious sporting events, we developed a robust measurement framework to evaluate sponsorship effectiveness, identify opportunities to broaden reach and optimise future investment decisions.

A major transport provider partnered with 2CV to better understand how people really decide how to travel and identify opportunities to encourage greater use of public transport.

In a post-pandemic environment where habits, routines and car dependency had become deeply embedded, the challenge was to uncover the behavioural drivers behind travel decisions and create more effective ways to influence them.

A leading global accommodation platform partnered with 2CV to accelerate host acquisition and improve conversion from prospective hosts to active listings in Australia.

While awareness of the platform was already high, many potential hosts were hesitating before taking the final step. We helped uncover the emotional, practical and financial barriers preventing people from hosting, creating a clearer roadmap for sustainable host growth.

Coca-Cola partnered with 2CV to help redesign the user experience of its Freestyle dispensing platform, transforming how consumers discover and select drinks.

The ambition was to create a next-generation interface that felt more intuitive, engaging and inspiring - balancing the simplicity consumers expect with a richer, more immersive brand experience.

The Gym Group partnered with 2CV to rethink its membership and pricing strategy in response to increasing competition within the low-cost fitness market.

As promotional activity intensified and joining fees became easier for consumers to avoid, the business needed a new approach that could protect revenue, strengthen perceived value and encourage long-term member commitment.

Plaion partnered with 2CV to help define the go-to-market strategy for Kingdom Come: Deliverance II, building on the success of the original game while overcoming barriers that limited broader audience appeal.

Through a multi-market research programme, we helped the team understand what drove engagement with the franchise, identify growth opportunities beyond its core fanbase and shape a strategy capable of unlocking mainstream commercial success.

One of UK's largest grocery retailers partnered with 2CV to reinvent its value range at a time when discount retailers were reshaping consumer expectations around price and quality.

The challenge was not simply to compete on cost, but to redefine what value meant for modern shoppers, creating an offer that felt accessible, credible and consistent with the broader brand equity.

A leading global fashion brand partnered with 2CV to develop a continuous brand tracking programme capable of monitoring changing consumer expectations in an increasingly competitive market.

As the brand continued to skew towards the premium end of the market and attract higher-value audiences, ongoing insight was required to understand evolving brand equity, consumer perceptions and competitive performance across global markets.