Our Values |

Our values

We’re people first. Always. Our people are our greatest asset, and you’ll regularly hear reference to the ‘2CV family’. Our culture is built on support and respect, and plenty of fun along the way! We’re open and honest. We pull together towards our common goals. We trust each other to get the job done.

Looking after our people means, in turn, that they take care of our business. What does this mean? It means that we put 2CVers at the heart of decision-making. We think about what’s best for them in the long-term and try to avoid focusing on what makes business metrics look good in the short-term. It means life comes first.

Our work is valued, it’s a product of great people doing great research. As a result, our clients enjoy working with us, and we enjoy working with them.

We want working at 2CV to be more than just a job. We were one of the first agencies to introduce a Menopause, Pregnancy and Loss policy. Around a third of our team have mental health first aid training, more than one in five work flexible hours and, on average, staff stay with 2CV more than 10 years.

We know it can be the small things that count too – from the ‘thank you’ cupboard to the monthly ‘Spirit of 2CV’ awards. And you only need to take a look at our LinkedIn page to see the variety of CSR activities the team engage in: from charity skydives to cake baking!

The difference at 2CV? We don’t just say it, we live it.

We’ve created a workplace that brings greater meaning to our lives

Single Homeless Project It’s not just with fun, team building socials, but regular charitable activities too. In the UK we are proud to support SHP: a London-wide charity working to prevent homelessness and help vulnerable & socially excluded people to transform their lives. We raised £11,626 in 2022 and have ran bake sales, charity runs and even a skydive! 10,000 Black Interns Our UK team are proud to support this programme, which provides opportunities and training for young Black talent. Each year, we welcome two interns for a 6-week period to work across a range of research projects. Interns are exposed to all aspects of market research across all of the sectors in which we work.

Future Frontiers

We’re a keen supporter of Future Frontiers: an education charity that provides disadvantaged young people the guidance and opportunity they need to reach their potential.

Through coaching and mentoring, 2CVers have helped pupils improve their career management skills, self-belief and career readiness.

“Our experience with Future Frontiers was fantastic, from our initial understanding of what it would involve, to presenting our students with their certificates at the end. The impact on the pupils was clear - seeing their excitement and increasing confidence about their future was just fantastic. But it also had a tremendous impact within our company. We got to know new colleagues, and build a new team. Seeing our employees confidence at trying something new and making a difference was wonderful.”
Alice

“I am so happy I decided to take part in the Future Frontiers programme. It was amazing to see the growth of the students in the 4 weeks and feel like you had really made an impact on their next steps. It went beyond my expectations and was highly rewarding.”
Sharna

The Talent Trust

In Singapore, we support local charities with skills-based volunteering by partnering with Talent Trust. Talent Trust connects charities with business experts who can help them make a bigger impact through their activities.

In 2022, we worked on a project with YWCA to help formulate a plan to improve growth and operations.

BEING TOGETHER MATTERS