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Global Consumer Insights 

What We Do

What? Why? Where?

Learn a little more about what we do here

What We Think

The changing face of beauty

Exploring the current trends in beauty

What We Think

Webinar: In search of the unicorn marketer

Join us as we unveil results from our work with the WFA on the 'marketer of the future'.

What We Think

Consumer response to Covid-19 - Part 6

Exploring approaches to mental health and wellbeing in the crisis

What We Think

Consumer Response to COVID-19 Part 5

Exploring the UK consumer response to exercise in the times of COVID-19

What We Think

The sports media landscape post-pandemic

Consumer behaviours may accelerate towards streaming...

What We Think

Consumer response to COVID-19 Part 4

Before COVID-19 never have i ever....

What We Think

Consumer response to COVID-19 Part 3

Our third video asks 2CV staff across the globe how they are staying well and finding normaility

What We Think

Consumer Response to COVID-19 Part 2

Our second video asks 2CV staff what their current concerns are around COVID-19 & sources of relief

What We Think

Consumer response to COVID-19 Part 1

Our first video in the series asks how 2CV staff are adjusting to the current situation

What We Think

Responding to COVID-19 in Singapore

Exploring the response to COVID-19 in Singapore

What We Think

What does COVID 19 mean for beauty?

2CV explores the impact on needs and behaviour within the beauty sector

What We Think

Empathy and kindness: responding to COVID-19

Responding to the health crisis with empathy and kindness

What We Think

The data exchange part ii: delivering data back to the source

Is data the gentle nudge we need to inspire, and maintain, positive behaviour change?

What We Think

Putting the endowment effect to the test

Does the endowment effect apply to a room full of market researchers and marketers?

What We Think

The data exchange: delivering data analysis back to the source

Can consumers be loyalised through better transparency and analysis of their own data?

What We Think

Christmas is over?

The on-going struggle of debt post-Christmas

What We Think

2CV review CES 2020

What are the key tech trends that will affect consumers in 2020?

What We Think

The potential end of console gaming

Will this generation of games consoles be the last?

What We Think

You do You

Could 2020 be the year for real self-acceptance?

What We Think

Why fashion apps need to take notes from mobile gaming

How can fashion apps increase brand engagement in a saturated market?

What We Think

Bre-xistential crises in segmentation

Segment marketing has failed in the post Brexit landscape, so why bother with segmentation?

What We Think

The secret of the nostalgic Christmas advert

Why this year’s Christmas ads hark back to nostalgia for the past

What We Think

Fast Beauty

How the beauty industry is changing, is it for the better?

What We Think

Gaming – unfairly demonized by the media?

Chris Oatey shines the spotlight on the wider benefits of gaming

What We Think

Five key learnings from Leaders Week

What does the future of sport look like?

What We Think

Our charity partnership with Single Homeless Project (SHP)

2CVers in London supporting some of their community’s most vulnerable individuals

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Gaming Demystified

Video gaming goes mainstream with nearly a third of major multinationals in APAC already investing..

What We Think

5 Things Every Brand Can Learn from Burning Man

Want to Know What the Future Holds? Just ask a Burner.

What We Think

Gamescom 2019 highlights – From a first timer

I went to Gamescom 2019 – find out what games you won’t want to miss

What We Think

The Korean Wave - All that glitters is not gold

A look into the darker side of this phenomenal subculture

What We Think

The Korean Wave - more than just boy bands

Part 1 - Looking into the power and people behind it

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Normalising" or "usualising"?

Looking through the right lens to support mental health…

What We Think

When Gaming is no longer just a game

Celebrating the opportunities of gaming in modern society

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SPOTLIGHT MENTAL HEALTH

Mental health & sport – Part 1: OCD

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Super Over Supernova

Riding high on the glory of the England team’s win, shouldn’t the love of cricket be free to all?

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The dark side of digital

Forging meaningful connections in a cluttered world

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2CV Strengthens Senior Management Team

Antonia Cheese appointed as Global Business Development Director

What We Think

Why I’m watching the Women’s World Cup…

While there are a lot of differences between the men and women’s game, things are changing quickly.

What We Think

The Loyalty Fallacy

Download our expert report on customer loyalty.

What We Think

It’s Time for Genuine Representation

How brands can become truly LGBTQ+ inclusive.

What We Think

Using Behaviour Science for Brand Growth

Watch our latest presentation from the Asia Research Media seminar.

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“I am more than just rainbows and glitter.”

It's time to rethink LGBTQ+ representation in advertising.

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What Does it Mean to be Genuinely Inclusive?

Jo Upton discusses the tension between representing difference vs. being inclusive.

What We Think

How Aware of GDPR are the British General Public?

Sonal Malkan discusses findings from our study on GDPR.

What We Think

Tackling Mental Health Head On

The first in a series of thought pieces on Mental Health from our Social Practice.

What We Think

The Great Debate: Part 2

Sharp & Ritson have successfully publicised their ongoing feud, but the question is who is right?

What We Think

Hands-on Science

How coke bottle rockets and motor-bike maintenance are helping disadvantaged youths.

What We Think

The Over-65’s

Sex, Social Media and Start-ups.

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Beyond Face Value: Why Faces Matter

A closer look at why we attribute so much value to faces.

What We Think

How Happy are Today’s Young People?

2CV's Social Practice share the findings from their bespoke research into youth and happiness.