Welcome

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What We Do

What? Why? Where?

Learn a little more about what we do here

What We Think

The secret of the nostalgic Christmas advert

Why this year’s Christmas ads hark back to nostalgia for the past

What We Think

Fast Beauty

How the beauty industry is changing, is it for the better?

What We Think

Gaming – unfairly demonized by the media?

Chris Oatey shines the spotlight on the wider benefits of gaming

What We Think

Five key learnings from Leaders Week

What does the future of sport look like?

What We Think

Our charity partnership with Single Homeless Project (SHP)

2CVers in London supporting some of their community’s most vulnerable individuals

What We Think

Gaming Demystified

Video gaming goes mainstream with nearly a third of major multinationals in APAC already investing..

What We Think

5 Things Every Brand Can Learn from Burning Man

Want to Know What the Future Holds? Just ask a Burner.

What We Think

Gamescom 2019 highlights – From a first timer

I went to Gamescom 2019 – find out what games you won’t want to miss

What We Think

The Korean Wave - All that glitters is not gold

A look into the darker side of this phenomenal subculture

What We Think

The Korean Wave - more than just boy bands

Part 1 - Looking into the power and people behind it

What We Think

Normalising" or "usualising"?

Looking through the right lens to support mental health…

What We Think

When Gaming is no longer just a game

Celebrating the opportunities of gaming in modern society

What We Think

SPOTLIGHT MENTAL HEALTH

Mental health & sport – Part 1: OCD

What We Think

Super Over Supernova

Riding high on the glory of the England team’s win, shouldn’t the love of cricket be free to all?

What We Think

The dark side of digital

Forging meaningful connections in a cluttered world

What We Think

2CV Strengthens Senior Management Team

Antonia Cheese appointed as Global Business Development Director

What We Think

Why I’m watching the Women’s World Cup…

While there are a lot of differences between the men and women’s game, things are changing quickly.

What We Think

The Loyalty Fallacy

Download our expert report on customer loyalty.

What We Think

It’s Time for Genuine Representation

How brands can become truly LGBTQ+ inclusive.

What We Think

Using Behaviour Science for Brand Growth

Watch our latest presentation from the Asia Research Media seminar.

What We Think

“I am more than just rainbows and glitter.”

It's time to rethink LGBTQ+ representation in advertising.

What We Think

What Does it Mean to be Genuinely Inclusive?

Jo Upton discusses the tension between representing difference vs. being inclusive.

What We Think

How Aware of GDPR are the British General Public?

Sonal Malkan discusses findings from our study on GDPR.

What We Think

Tackling Mental Health Head On

The first in a series of thought pieces on Mental Health from our Social Practice.

What We Think

The Great Debate: Part 2

Sharp & Ritson have successfully publicised their ongoing feud, but the question is who is right?

What We Think

Hands-on Science

How coke bottle rockets and motor-bike maintenance are helping disadvantaged youths.

What We Think

The Over-65’s

Sex, Social Media and Start-ups.

What We Think

Beyond Face Value: Why Faces Matter

A closer look at why we attribute so much value to faces.

What We Think

How Happy are Today’s Young People?

2CV's Social Practice share the findings from their bespoke research into youth and happiness.