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Data Science
Range Optimisation: the pros and cons of TURF analysis
Today the choice for consumers in any category is big and getting bigger. Choice drives competition and growth but over the past decade behavioural scientists have found that too much choice can be detrimental to consumer purchase.
Data Science
Profit is your goal, evolutionary biology is our method
In all probability your brand's next marketing campaign will be required to hit targets more challenging than ever before. Naturally, in devising this campaign, it would be useful to incorporate hard and objective learning from recent campaigns.