Here at 2cv, we like to explore...

Behaviour ScienceRachel Abbott

Building Long Term Relationships Using The Science Of Behaviour Change

Over the past decade, the science of behaviour change has been prominently associated with public policy; yet behaviour change is what brands do all the time.

Building Long Term Relationships Using The Science Of Behaviour Change
 
 
Behaviour Science

Supercharged Qual

This session presents a much needed discussion paper, reviewing how interest in the 'behind the scenes' workings of the brain (prompted by popular psychology, behavioural economics, and neuroscience) have shaped our understanding of human behaviour and given just cause for reflection on how we approach qualitative research.