Here at 2cv, we like to explore...
Beyond the Second Screen
Marketers would be forgiven for believing that the long promised on-demand revolution has failed to materialise. But brands must beware of believing that media consumption habits are sitting still. With this in mind, 2CV's experts explain how brands need to get to grips with media fragmentation.
10 Rules For Social Media Research
Social media interactions can be a rich sea of research for brands as long as they follow some rules for engagement, write's 2CV's Jack Wilson.
The Great Entertainment Opportunity
The forever-recession has created a nation of hyper-connected, always on consumers
Horsemeat scandal not in last furlong
How much has the scandal damaged consumer trust in supermarkets? Is the relationship salvageable? What is the long term impact on consumer choice?
The Battle for the Living Room
A camera, a telephone, a television, a VCR or even DVD player. Less than a decade ago, all these devices were separate in physicality and in function. Nowadays we instinctively look to one device to fulfil all functions, to communicate, to capture, and to entertain. This new dynamic not only changes the time frame in which we communicate and consume, it is also revolutionising the space in which we do it.
Thinking about Beer
As an individual who is all too often heard to say "That looks like a nice pub" even when perhaps, it isn't, the last few years' steady closure of hostelries across the UK has caused both concern and sadness for myself, as it has for many men.
Talking Self-Harm
It's difficult to talk about self-harm. We should know; we've just concluded a year-long study as part of the Cello Group CSR initiative, Talking Taboos.
The Chinese Music Consumption Landscape
As part of a recent research project on Chinese luxury consumption, I was able to gain a lot of contextual understanding of the state of the Chinese music market. Although not all of what I learnt was directly relevant for the project itself, I learnt a lot about the recent history and current state of Chinese music publishing.
Reading the Social Web
We are approaching a point where all online media is social - where every article, every video and every song facilitates commenting and sharing. People are sharing opinions, knowledge and data on an unprecedented scale.
Reaction to London Olympic Opening Ceremony Details
On June 12th 2012 details of the Opening Ceremony were announced. Film director Danny Boyle unveiled a model of the opening set. This generated a burst in Social Media conversation around the Olympics. This video contrasts the immediate reactions on Twitter with the more considered opinions of Londoners a week or so after the news was announced.