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What We Do

What? Why? Where?

Learn a little more about what we do here

What We Think

2CV Invites Seminar 25/11/14 - Women and the Female Paradox

Chris and Jane will present the findings of some bespoke research we conducted

What We Think

Finding the motivation to get fit

How to motivate ourselves to prioritise exercise in our lives

What We Think

5 must-read books

Recommendations from the Behavioural Science team

What We Think

The Joy of Tech and Happiness

What brands need to do to build strong emotional bonds with their consumers

What We Think

Brand Success - Positive Psychology Perspective

The anatomy of happiness and how this is relevant for brands.

What We Think

Gen Z - Redefining retail therapy

Ruth explores the needs and behaviours of a new generation of consumers

What We Think

The Network of Me

Dipesh Soneji looks into how tech affirms our individuality and connects us

What We Think

What we can learn about branding from DJs

James Redden discusses leveraging a brand's distinctive assets

What We Think

Redefining Pleasure - a synopsis

Chris Bates discusses Hedonism, Epicureanism, and the shift in what customers do, want and feel.

What We Think

We know a lot less than we feel

How our environment influences us more than we’d care to admit.

What We Think

2CV wins the double at the 2013 MRS awards

2CV wins 'New Consumer Insights' and 'President's Medal'