Our clients ask us questions.
We search tirelessly for the answers.

What We Do

What? Why? Where?

Learn a little more about what we do here

What We Think

Mad Men and the Case for Consumer Empathy

How brands can build a better lasting relationship with their audience.

What We Think

Getting Sweaty

The evolution of fitness brand marketing.

What We Think

Growing Up Digital

Online identity and the digital generation

What We Think

An Innovative Health Campaign for Generation Z

3 key learnings from our work with PHE and the development of the 'Rise Above' campaign.

What We Think

When did yoga pants become cool?

The rise of the Activewear trend.

What We Think

5 must-read books

Recommendations from the Behavioural Science team

What We Think

The Joy of Tech and Happiness

What brands need to do to build strong emotional bonds with their consumers

What We Think

Brand Success - Positive Psychology Perspective

The anatomy of happiness and how this is relevant for brands.

What We Think

Redefining Pleasure - a synopsis

Hedonism, Epicureanism, and the shift in what customers do, want and feel.

What We Think

2CV wins the double at the 2013 MRS awards

2CV wins 'New Consumer Insights' and 'President's Medal'