Our clients ask us questions.
We search tirelessly for the answers.
What We ThinkThe Joy of Tech and Happiness
What brands need to do to build strong emotional bonds with their consumers
What We ThinkBrand Success - Positive Psychology Perspective
The anatomy of happiness and how this is relevant for brands.
What We ThinkGen Z - Redefining retail therapy
Ruth explores the needs and behaviours of a new generation of consumers
What We ThinkGaming as a force for good
Find out more about the Google Impact Challenge and vote for us!
What We ThinkThe Network of Me
Dipesh Soneji looks into how tech affirms our individuality and connects us
What We ThinkHispanic or Latino: Is there a preference?
Carolina Jiménez discusses how people feel about the terms Hispanic and Latino
What We ThinkWhat we can learn about branding from DJs
James Redden discusses leveraging a brand's distinctive assets
What We ThinkRedefining Pleasure - a synopsis
Chris Bates discusses Hedonism, Epicureanism, and the shift in what customers do, want and feel.
What We ThinkWe know a lot less than we feel
How our environment influences us more than we’d care to admit.